INSIGHTS
A collection of opinions on the industry, SEO, AI and Digital Marketing.
What is Fractional SEO
Fractional SEO Fractional SEO is where you have senior SEO consultant embedded in your business but not full-time. Think Freelance SEO lead who works across a handful of clients rather than one. They can work with your team and jump on meetings, but they’re not a…
There is no such thing as Performance Marketing
In the movie Moneyball, Brad Pitt is in a room full of veteran scouts doing what they’ve always done: debating whether to sign players based on how they look, whether they have a good swing, and whether their girlfriend is attractive. He asks the group, “What problem…
Who are the SEO People and where to find a good one.
Somewhere between the invention of the internet and whatever you did on your phone this morning, a profession emerged. Nobody planned it or asked for it. It has its own conferences, its own celebrities, its own LinkedIn arguments, and its own collective dread every…